CMO's - Are You Part of the Problem?

Spencer Stuart recently released their 2016 CMO Summit Survey  --  a survey of more than 150 marketing leaders across industries to learn what skills they prioritize, how they are developing talent and what they are doing to build their own careers.

The skills CMOs need on their teams

A review of the summary findings, showed no surprises in the skills CMOs said they needed on their marketing teams:

1. Digital Marketing (incl Social) (62%)
2. Data Analytics and Insights  (49%)
3. Strategic Thinking (42%)

Also not surprising, it was these same three skills that CMOs indicated were the most difficult to find when hiring, albeit in a slightly different order:

1. Data Analytics and Insights (57%)
2. Strategic Thinking (51%)
3. Digital Marketing (incl Social) (45%)

CMOs tell us their strengths

When these same CMO’s were asked their greatest strengths as marketing leaders, their top 3 strengths were:

1. Strategic Thinking (71%)
2. Driving Results (64%)
3. Empowering Team Members (40%)

Data and analytics, as well as digital marketing were significantly further down on the list -- both under 20%.

As a marketing leader who is actually strong in data analytics and insights, it was this final nugget that brought the “difficulty in hiring talent with these skills” situation into crystal clear focus for me.

The CMO's greatest strength is their Achilles heel

I’ll spell it out:

Marketing professionals (both junior and senior) with these desired skills (to varying degrees) exist out there in the world.

Marketing professionals with the aptitude and attitude to build and develop these desired skills also exist out there in the world.

Marketing professionals will choose to work in organizations where their talents and strengths are recognized, appreciated and valued by leadership

Marketing professionals will choose to work in organizations that enable them to develop the highly valued skills needed for career advancement

Marketing organizations led by CMO’s who are not strong in desired skills will not attract marketing professionals (junior or senior) with those skills nor those with the aptitude for those skills BECAUSE the CMO is not strong.

Are you with me now?

It is the CMO who sets the vision, drives the culture and sets the priorities for their marketing organization. Where the CMO is not strong, that inexperience likely prevents him from effectively evaluating experienced, talented candidates in that area. Additionally, the candidate herself will likely perceive the CMO’s inexperience negatively -- as a challenge versus an opportunity. The CMO’s lack of understanding of the candidate’s area of focus will likely lead to less of his attention, less support and fewer opportunities for future visibility and career development.

And what about the 71% of CMO’s claiming a strength in strategic thinking and 64% with a strength in driving results? If this strategic strength is so prevalent at the top, why aren’t we seeing more marketing professionals with strategic thinking skills? Why aren’t their “empower team member” efforts succeeding here? Additionally, truly strategic thinkers with talents at driving results would be able to successfully develop the needed skills and evolve their teams.

Chicken or Egg?

Where CMO’s have been unable to achieve that evolution, my suggestion is to take a moment of self-reflection and look closely at the role they themselves may be playing in stagnating the talent on their Marketing team.  Accepting the reality of what may be behind the “skill shortage” challenge they are experiencing may be a first step toward a solution.

Customer Journey Maps - Are You Using Them Correctly?

Customer Journey Maps are often vilified as a marketing buzzword that organizations love to hate. I understand where the sentiment comes from, I truly do. Too many of us have been held hostage by bad ones where a too expensive, overly-complex, multi-month mapping initiative with sticky notes on the walls ended up being shelved, forgotten and never used.

But bad apples shouldn’t spoil the bunch. A previous poor execution isn’t a good enough reason to lambast such an important tool. There are too many benefits to an organization having a common view into how a buyer buys and how a user (if different from the buyer as in many B2B SaaS sales) adopts.

Is the name part of the problem?

I’ve often thought that part of the CJM’s image problem may be in its name.

“Customer” doesn’t wholly reflect the complexities of many B2B sales where the person making the buying decision is often removed from the day-to-day users adopting the solution.

Then the word “journey” implies a level of conscious awareness or forethought on behalf of the buyer that they are on their way somewhere and heading toward a particular destination. We know this just isn’t the case, buyers gain awareness of solutions and head down buying paths in unintentional ways.

Finally, the term “map” implies a level of concreteness in a step by step progression and a level permanence in the landscape. Neither fits what we understand as the circuitous route a buyer may take toward a solution, nor does it take into account the ever growing ways buyers will choose interact with your brand. There are, literally, an infinite number of paths.

If I stipulate that we know the buyer or user won’t ever take a perfectly linear path down our funnel; and if I further stipulate that we won’t ever be able to accurately predict each and every potential path - does this mean any CJM is worthless?

Customer Journey Maps Are Useful As Constructs

Of course not. Despite its stipulated weaknesses, CJMs can be very useful tools in organizations. Its power comes from it being a construct.

The human brain loves to organize things -- we’re evolutionarily wired to categorize. This ability to categorize has helped us humans to quickly make sense of new, complex things in order to keep us alive and safe.

We’ve already established that a buyer’s actual path to purchase and adoption is circuitous, complex with an infinite array of alternatives. Add to that the complexity that in most organizations, there are different teams involved with sales and adoption including marketing, sales, product, and customer success to name just a few. Organizations need everyone rowing in the same direction and aligning their efforts for maximum benefit. And that alignment is near impossible if every different person has a unique point of view around how a buyer comes to buy and how a user adopts.

Given the innate complexity of both a buyer’s path and the organization -- and given our brain’s proclivity to categorize -- it’s useful to employ constructs like a CJM as a tool to align your organization’s people and resources around a common strategy.

And when the business goal is team alignment, a jointly created consensus hypothesis of the top segment’s journey may not necessarily reflect “truth” of the marketplace out the gate, the act of creating a view of the journey among all the stakeholders will generate the needed alignment for short term action and provide the forum for its future refinement.

3 Top Uses For Your Customer Journey Map

Your Customer Journey Map is a tool to drive strategy development and initiative prioritization. A Journey, as a construct, can be a powerful tool to align different teams in your organization around a common goal.

Get clear on what do we ‘know’ vs what ‘we think we know’. The journey construct is a way for an organization to put their “pink elephants” on the table and understand what is “known” about their buyers or users and what is still a hypothesis. I’ve seen organizations hold onto an old or unproven notions as fact for far too long because there hasn’t been a forum to review and reset.

It doesn’t mean all questions have to be answered before using the journey to set strategy. It just means it’s important to be clear on what is “known” and what is believed. This understanding drives identification of testing opportunities and identifies the best places to revisit if targets aren’t being achieved.

Align Sales and Marketing teams on lead scoring. There is always a (healthy) tension around the relative quality of leads generated by Marketing for Sales follow-up. Often this tension lies with each team having a different point of view of where a lead ought to be their “journey” before it’s appropriate for a Sales touch. Having both Marketing and Sales share a common view of the buyer’s journey helps to align lead scoring and appropriate budgeting and staffing within each department.

Identify both the micro and macro opportunities. Journey constructs are a great way to identify both micro and macro optimization opportunities. Micro opportunities include things like testing new messaging in email nurturing or different conversion page designs or even new content for specific segments. These are the kind of opportunities that every team can find and participate in.

Macro opportunities tend to broader in scope and may include brand new business models, new partnerships or changes in pricing/packaging. These are important outcomes of an organization truly understanding the needs and pain points of their market’s buyers and users.

I admit that in conversations with my sales and product colleagues, I sometimes choose not to even call it a “journey” because it’s such a loaded term. I’ll innocently refer to what we’re doing as our working together to build a “flow chart” or “whiteboard diagram” to get everyone on the same page.

However you have to do it, I recommend you don’t throw the baby out with the bathwater. A customer journey map -- when used correctly in your organization as a construct and a tool -- is a great way to align cross-functional teams as well as inform marketing activities and resources.

How Would You Do It Differently?

A recent article, 4 Traits of Exceptional Leaders, references Gallup research showing that just 10% of people have the talent to be good leaders and 82% of the time organizations put the wrong person in a leadership job. 

Those are not good odds. If you’re working, you’re far more likely working for a bad leader than a good one.

Then there people like me who are doing our best to lead our teams day to day while our boss (or boss’s boss) happens to be on the “not so good” end of the leadership spectrum. I expect many of you have been there...

I guarantee that someday - maybe even today - a leadership “no-no” will happen which impacts you and your team. You can’t protect your team from the fall out and you shouldn’t even necessarily try. To grow and develop into leaders in their own right, your team needs to see and experience “less than good” leadership in action so they can recognize and learn from it.

Your team, like mine, will easily recognize when "not good” leadership behavior happens so it’s not likely you need to point it out. Your job, as an exceptional leader, is to help your team to constructively process their feelings about what happened, and then move forward.

It’s important to be able to quickly address a bad situation and then focus them on moving forward. HBR’s article, “You Can Deliver Bad News to Your Team Without Crushing Them” shares research showing that when people came to solutions they could implement themselves to address something negative, it increased productivity 20%.

In addition, I like to ask my team members to reflect on the situation and think of a future time, when they will be leading teams, departments, organizations or companies and ask them, “When you're leading a team someday, how would you do it differently?”

A question like this requires them to think through both the business need and the role a leader's communication plays in creating buy-in and motivating/influencing others to take a desired action. It helps them to recognize the role empathy plays in the workplace and helps them build the required awareness that (I hope) will make them exceptional leaders when that day comes.

Focus on the future and ask "how would you do it differently" -- two ways to turn a bad situation into a productive, coachable moment.

3 Leadership Nuggets for Self Aware Leaders

I’ve felt inspired by some recent thought-provoking HBR blog posts on leadership. So, I thought I would quickly share a few of the “nuggets” I’ve collected as they may be interest to other self-aware leaders who are looking to continually improve.

Age and Gender Impact Confidence and Self Improvement

Net net - the older we get, the more confident we feel and the more open we are to self improvement. Women demonstrate this confidence gain more consistently over time - probably because we start out at a lower baseline (boo). The best leaders help their people move from a “proving” mindset (coming from a place of low confidence) to an “improving” mindset.

The good news - time, experience and increased self-awareness all factor into these beneficial changes in people’s mindsets and their resulting work accomplishments. I guess there is a benefit to getting older!

10 Year Study Reveals what Great Executives Know and Do

Fortunately, there are just 4 things:

1. Great leaders understand how all parts and functions of the business work together to generate value. They actively work on cultivating the needed cross-functional working relationships to minimize fragmentation and poor coordination.
2. Great leaders effectively balance instinct and analysis when making decisions. They are not prone to knee-jerk reactions because they trust the process and their teams.
3. Great leaders have high contextual intelligence. They continuously solicit and integrate insights from all the sources and have a clear understanding of the value the business provides within the wider industry and trends.
4. Great leaders authentically care about forming and maintaining real relationships with superiors, peers and their teams. They reach beyond the superficial, transactional level to form mutually beneficial relationships.

Great leaders know and do all 4 well while “good” leaders just 2 or 3. And lacking a strength in #4 is what trips up most executive careers because people can spot a phony a mile away. Be warm, be kind, be real.

Employees Leave Good Bosses Nearly as Often as Bad Ones

While we know the saying that good employees leave bad bosses, being a good boss does not necessarily beget retention. In fact, team members with the good bosses received the coaching, development and support necessary to get them ready for greater responsibility and higher paying roles. These folks can be called “happy quitters” because their satisfaction with the organization remains high even when they leave for greener pastures. And with this happy quitters, good bosses create strong “alumni networks” that are beneficial to the firm long term.  

All of the “happy quitters” in my past are part of my forever team - you know who you all are!

Hope you found these nuggets as interesting and thought provoking as I did!

Empathy in the Workplace - What Does it Look Like?

Over the years there's been a lot written about the need for leaders to have a high EQ  or emotional intelligence quotient. Harvard Business Review’s, “What Makes a Leader” outlines the 5 components of EQ at work as self-awareness, self-regulation, motivation, social skills and empathy.

EQ becomes more critical as your responsibilities expand beyond an individual contributor. Your work becomes the activities and tasks that motivate and influence the people who directly report to you and the wide map of stakeholders across and above you in the organization. Your work becomes far more about people and relationships than the black and white execution of any one work output.

In my experience, out of all of the EQ components, empathy tends to be the most misunderstood and, therefore, underutilized component. That is too bad, because empathy is the most easily coached and it’s easier to model empathetic behavior compared with developing the other components.

What does empathy look like in the workplace?

Empathy is defined as accurately perceiving and understanding another person’s emotional state and responding accordingly. Sometimes, people view empathy as primarily relating to understanding when people feel sad (closer to sympathy). When, in fact, empathy involves the whole range of emotions. And remember, people do have the whole range of feelings at work. Understanding that someone may be feeling angry, vulnerable, proud, protective, nervous, happy etc can be invaluable to you as you consider how to best communicate with them.

Just taking a moment to consider, “if I were so-and-so, how might this make me feel? Has this happened to me? How did I feel? why? Has this happened to someone I know, love or respect? how did they feel?” helps to build empathy and can create a better outcome.

In my article on demonstrating empathy when leading through an organizational change, I shared the many different feelings teams may feel when they hear the news about a change,

“...people would likely feel surprised and potentially confused. They may feel nervous about being asked to transition away from the work they know into new activities with new bosses. They may feel angry about an organizational change happening “to” them outside of their control. They may feel disappointed about having to transition projects they enjoyed and pick up ones they don’t feel as enthusiastic about. They may feel all of these things at once or none of them at all…”

Any reasonably self aware leader can recall being a similar situation themselves earlier in their career (maybe even that day!). By taking a quick inventory of the potential emotional states the other person/people may be in, s/he is better prepared going into the conversation and more likely to come out with a better long term result.

Taking a moment to consider how another person may be feeling - demonstrating empathy -  is beneficial even when the situation isn’t as obviously fraught like an organizational change. In status meetings where there are inter-dependent teams there will be times conflict will erupt seemingly out of nowhere. If the leader has considered how the different parties may be feeling he can actively bring that to the discussion and model what empathy looks like for group. For instance, 

“Sally, you’re obviously frustrated that the commit is delayed and this is the first you’re hearing about it. Richard, would you please fill Sally in around why that was in the best interest of the project overall as she may not be aware yet of what changed in Design just yesterday.” 

A comment from the leader like this validates how Sally is feeling and reminds her to consider Richard's situation. It also coaches Richard to proactively think about how his stakeholders may react to updates and think through how to best communicate them.

Empathy is coachable
In any communication it’s not about what you want to say, it’s about what the other person needs to hear. Having empathy for the other person helps you to best communicate, motivate and influence. Empathy involves just a moment of prep actively considering the other person’s situation and how they may feel. This is a behavior that can be taught and practiced as a means to improve a promising leader’s EQ.

Becoming strategic

When I talk with young professionals early in their careers, I regularly hear a frustration along the lines of “I don’t want to just execute anymore, I want to be strategic”. 

When I mentor, I meet more than a few talented, intelligent people who are passed over for promotion because they aren’t (yet) perceived as “being strategic”.

We all want a seat at the table. It feels good to be asked to help set the course for our teams and companies to be successful. To get there, it’s necessary to build your strategy setting and communication skills in order to earn that seat. Here are a few things to think about if you want to become or be perceived as strategic:

Banish the idea that any role is “just” execution or “just” strategy

Rarely does a strategy come down from “on high” like Moses with the Ten Commandments (or McKinsey consultants with binders) to be summarily handed off for execution.  The best ideas without execution are worthless, and a strategy’s success lies in the quality of every person's day-to-day execution and decision making over a long period of time.

This quality requires a level of understanding and buy-in that doesn’t come from a one-time presentation or strategy document hand off. The best leaders know this and is why they work continuously to ensure that everyone understands how their efforts and insights supports the organization's larger strategic goals. It is infused into every one of their 1:1's, every performance review with a team member, every new idea brainstorm with a cross-functional team and likely, even worked into every casual hallway conversation.

Today, you can “be strategic” in the role you have

A key way you can be strategic in the role you have is to actively help to translate your organization's “big” strategic ideas into the day to day activities of you and your colleagues. Even when you are not the team lead, your interactions and conversations can authentically reflect this understanding and it will help keep people appropriately aligned -- and your boss will definitely appreciate that.

As HBR suggests in “Strengthen Your Strategic Thinking Muscles”, thinking strategically is about creating connections between ideas, plans and people that others fail to see. This points to you beginning today to proactively build relationships with all of your different stakeholders - both internally among the different departments you work with and externally among customers and vendors. 

If you learn what is important to your stakeholders and you understand what is important to your team and organization, you are setting yourself up to be in the right place to identify and create those important connections and deliver valuable strategic insights.

Have (and share) a point of view beyond your span of control

Being viewed as strategic means you will need to demonstrate a broader understanding of the organization beyond “just” your role. It's not enough to know your own job backwards and forwards, you need a mindset that is both long term and systematic. Long term meaning you think about the implications of decisions beyond the current quarter or fiscal year, and systematic meaning you think about the implications of decisions on your extended stakeholder network.

Thinking strategically isn't enough. You need to have the confidence to find and take advantage of appropriate opportunities to demonstrate your understanding and insights. It can be as simple as speaking up in a staff meeting to build on a colleague’s point or making an important introduction to help a colleague’s project.

Don’t forget your soft skills

Soft skills like executive presence can make or break a career. Learning to effectively manage stress is important for the rising executive because it demonstrates your ability to deal with change and your calm demeanor instills confidence in those around you. 

Mindfulness is also a necessary skill for today's strategic thinker because learning to be fully present helps improve your cognitive and communication skills. Whether you exercise, do yoga, cook or meditate -- prioritize the time for these activities so you are strong and resilient and fully able to handle the inevitable stress that comes your way.

Why I Choose to Coach and Mentor

For longer than I care to admit sometimes (20+ years), I have been working full time. I was lucky and I was given the opportunity to manage teams early on in my career. And this early start to management allowed me to gain needed experience and build a proficiency that comes from 10,000 hours of practice.

And, for me, one of the most rewarding parts of management is mentoring and coaching. I enjoy the process of helping people to clarify their goals, understand their strengths, take on new challenges and successfully build needed skills and capabilities. It is really gratifying to help someone grow and see them meet (and crush!) their career goals.

Harvard Business Review recently that Millennials value mentoring highly. These young professionals are ambitious and crave the feedback that will help them succeed. Especially useful and valuable is “micro feedback” - where a mentor’s input and feedback is provided regularly and not just at official performance review times. This kind of real-time input can be the most effective because of increased relevancy and specificity of the feedback.

HBR also suggests Millennials value micro-mentoring versus a broader, more encompassing 1:1 mentoring engagement. Much like micro and real-time feedback, micro-mentoring provides the protege needed help around a particular challenge over a given timeframe with the best mentor for that situation. This approach also allows young professionals to craft a kind-of career ‘board of directors’ with different skills, expertise and networks which are open to helping them at different times across a long career.

In addition to mentoring the people I am fortunate to work closely with, I also choose to mentor with Everwise. Everwise engages with companies with rising leaders (proteges) and connects them with mentors who work outside the protege’s company.

And while I’m not knocking internal mentorship programs, it’s been my experience that there is something special that can happen when a protege feels she can talk freely and openly about her professional goals and struggles with a mentor who has no ties with her organization. She knows I am 100% in her corner and that my advice and feedback is not at all biased by any internal politics or other agendas.

It is also helpful for them to see that the challenges they are personally facing are, in fact, very common ones faced by many women in most organizations, and that it’s not something unique to them. This insight and understanding can open them up to finding new ways to break out of old patterns and to trying new approaches that can be more successful.

As a protege, if you need another reason to look outside your own organization for a mentor, Gallup research shows us that just 1 in 10 people have the innate talent to be a “good” manager where a good one takes the time to get to know their team’s strengths and actively works on their development. This situation puts too many up and coming “good ones” at risk of being neglected, under-developed or even burnt out by “limited” managers.

Finally, if you’re one of the “good” ones, or just think you have some key experience and may have something to offer, you should consider seeking out mentoring opportunities beyond just your immediate team. Be open to it and connect with someone and work together to help them succeed. I expect it will be a positive experience for both of you.

Wellness, Mindfulness and Your Professional Success

Wellness and mindfulness are terms that have moved out of the realm of "woo woo" into the very real world of business. And, well, from my point of view it's about time.

The demands on today's professional to be "always on" and available, to stay on top of whatever is the newest and latest while successfully leading and motivating a diverse and cross-functional team of other professionals is a recipe for stress and burnout. Add a significant other, aging parents and a child or two to this mix and it's no wonder stress is the #1 lifestyle issue impacting the workplace today.

It's not a luxury; our own self-care is a necessity to your being effective and productive at work. Over the past few months I've written a few posts related to wellness at work on LinkedIn, Business2Community and the Grokker blog that I wanted to summarize here.

3 reasons why today's leaders need mindfulness meditation
Meditation changes your brain for the better, allowing you to develop and hone the skills that make you a more effective leader.

Why every leader should make a mindfulness resolution (hint: it's for your team)
What you may not realize is that your stress is contagious - and your team is catching it! They want you to proactively address and manage your stress so you don't add to theirs.

Give your team what they want: wellness
That on-site fitness center is a good start, but doesn't meet the needs of most of your employees. They want to be able to work out when and where it is convenient for them -- and that means you also need an at home workout option.

Stress is the #1 problem in the workplace
While 86% of employers offer EAPs (employee assistance programs) as a solution for stressed employees, just 5% of employees utilize this benefit. Why? Because employees don't want referrals to counselors for their stress, they want help managing it through exercise, yoga and meditation.

Should employers require regular exercise?
The physical and mental benefits of regular exercise are abundantly clear and it has a direct impact on the engagement and productivity of the individuals. You owe it to yourself and your career to exercise regularly, and leaders owe it to their teams to offer access to the exercise options that can fit into their busy lifestyles.

3 Ways Being a Mom Helps Me Be a Better Leader

I am surviving the day-to-day balancing act of both rearing a child and growing my professional career. Some days, I may even describe it as thriving. 

No, I don’t hold the secret to every working woman’s work/life balance (or integration). I just mean that, to date, I am fortunate to have had more good days than bad.

People who know me professionally would agree that I love what I do. I am passionate about the discipline of marketing and analytics and I love applying my skills and experience to hard business challenges. I thoroughly enjoy mentoring and coaching the people on my team (officially or otherwise). Going to work everyday with a great group of people and achieving great results truly fills my bucket. It’s where I find my flow.

When I was expecting my son, people would regularly tell me that I would “change” once my son was born. Their knowing looks implying that the passion I brought to my work would be muted and that I would not longer feel the same satisfaction from it once that I had a baby. This honestly scared me! Would the act of giving birth truly change something so core to me? And would it happen so quickly and dramatically?

Spoiler alert, in the end, motherhood didn’t “change” me. More precisely, it “enhanced” me. Like any life experience, the particular one of motherhood became folded into the me that was already there. It helped shape how I work, manage and lead.

My son is now 8 and I am still regularly asked by expecting moms-to-be about how becoming a mother “changed” me. In their queries, I hear that same unspoken uncertainty and fear that I felt before my son was born. So when asked, I often share 3 ways I “evolved” as a leader once I became a mother.  

1. Remembering every person experiences the world differently

Countless research studies show how difficult it can be for leaders to get out of their own heads. It is far too easy to assume that others think and experience the world like you do and then to feel angry, frustrated or wronged when the meeting you planned goes awry or a key person doesn’t engage. In the heat of a stressful moment it is easy to believe the transparency illusion where we believe we are communicating how we are thinking and feeling far more clearly than we actually are.

When I learned I was having a son, I felt in over my head. I grew up with just one older sister, and didn’t have any frame of reference for little boys. Plus, my husband regularly horrified me with his stories about the roughhousing he and his 3 brothers called “playing”.  How on earth could I effectively mother a little boy when I had no experience with it?

Net net, I couldn’t use my own experience. I could never intuitively know what what going on in his head -- and this isn’t a bad thing! This frame of reference (plus the fact that I love him fiercely) means I actively check in with him about what he’s thinking, feeling and how he’s perceiving the world and to actively assess how well I’m communicating with him.

Because I regularly flex this muscle with my son, it has helped me to keep it top of mind when relating with my team and colleagues. It helps in my work interactions to always assume positive intent and to be curious about reactions or behaviors that are different from mine.

Plus it reminds me to focus on communicating my expectations, needs and thoughts in ways that are most helpful to others versus what works for me.

2) Everyone is someone’s baby

You may have heard Plato’s quote, “Be kind, because everyone you meet is fighting a hard battle”. Or the golden rule, “treat others as you want to be treated”. Both are good, solid, compelling reasons to act with kindness and understanding. A spin-off that I like is, treat everyone as you would want your child to be treated.

I’m sure I am not the only mother who occasionally feels some early-worrying pangs over my son’s inevitable first heartbreak or about the terrible, bullying boss who may make his first summer job a miserable experience. Even as I just think about these common life experiences, I can feel my lizard brain, “mamma bear” instincts kick in.

Don’t worry, I don’t act on these instinctual responses. I totally recognize it’s not realistic (or wise) to protect my son from these common pains of life. However, it is the power of my maternal instinct to protect him which reminds me that there is a mother (and a father) who feel just as strongly about every person I come in contact with out there in the world!

I work to build authentic relationships with my team and colleagues in order to see who they are, as a whole person, not simply the finance guy or engineer or whatever role that they hold at work. Helping everyone be feel comfortable being their whole selves, their best selves, at the office encourages the high level of engagement needed to solve the toughest problems facing a business. And it makes for a stronger, happier team environment.

I want my son to find his “flow” in an environment where his manager and colleagues all know and appreciate him -- all of him. Wanting this for him someday, makes it a priority for me, in my work environment, today.

3) My personal wellness is a top priority

We are all familiar with the airplane takeoff protocol that in the unlikely event that oxygen is needed, the masks will fall and you should secure your own mask before helping others. I’ve learned that self-care isn’t selfish. In fact, making my own wellness a priority is necessary in order to be able to balance (or integrate!) the different aspects of my life. I regularly remind myself that both my body and my mind need to be strong so that I will be able give my best toward both my personal and professional goals.

Avoiding burnout and lowering stress is key when you’ve got multiple plates spinning overhead. Luckily, the prescription can be as simple as exercising regularly and taking your vacation. Both these activities help make you a more effective leader at the office and allow you to be present and engaged with your family at home.

I am always flattered when I am asked about my experience as a mother and an professional. And generally, when I share my insights I believe I help allay a few of their unspoken concerns. Please share your thoughts on how being a parent helped you be a better leader.